Before & After Results
The Challenge
Dental Smiles had a trusted local presence and years of experience helping families with dental care, but the practice was not capturing enough visibility from high-intent local searches. Before the campaign, the website generated only 180 organic clicks from 14.4K impressions, with a 1.3% CTR and an average position of 26.8. The Google Business Profile needed stronger optimization, procedure-specific pages were not fully aligned with patient search intent, and local citations needed better consistency. The main challenge was to improve Google Maps visibility, build stronger local trust signals, and help more new patients find the practice for searches like dentist near me, emergency dentist, teeth whitening, dental implants, and Invisalign provider.
