Before & After Results
The Challenge
Elite Roofing had strong real-world authority, decades of experience, and a wide range of roofing services across the Greater Toronto Area. However, the website was not fully capturing high-intent organic traffic for commercial roofing, industrial roofing, roof repair, roof replacement, roof maintenance, and flat roofing searches. Before the campaign, the website generated only 310 organic clicks from 24.8K impressions, with a 1.3% CTR and an average position of 31.4. Important roofing service pages were not ranking strongly enough against larger competitors, and local search visibility was spread across service categories without a clear SEO growth structure. The main challenge was to improve rankings for competitive roofing keywords, strengthen service-page authority, and turn organic search traffic into more calls, quote requests, and booked roofing projects.
