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Case Study · Healthcare

+120% Organic Traffic for Healthcare Clinic In Hilton Head Island

A healthcare local SEO campaign that strengthened Fraum Center's online authority, improved visibility for high-value patient search terms, and increased organic traffic across chiropractic, restorative medicine, and non-surgical pain relief services.

+120%
Organic Traffic
in 6 months
+72%
Patient Leads
from organic search
+96%
Local Visibility
healthcare searches
Top 5
Treatment Keywords
for 26 keywords
Fraum Center
Healthcare
IndustryHealthcare
LocationHilton Head Island, SC
Timeline6 Months
StatusCompleted
Search Console Data

Before & After Results

BEFORE
220
Monthly Clicks
15.7K
Impressions
1.4%
Click-Through Rate
24.6
Avg. Position
AFTER
2,465
Monthly Clicks
44K
Impressions
5.6%
Click-Through Rate
9.8
Avg. Position
Fraum Center – Healthcare SEO Case Study
HealthcareHilton Head Island, SC

The Challenge

Fraum Center had strong clinical credibility, an experienced care team, and a wide range of non-surgical treatment options, but the website needed a stronger SEO structure to capture high-intent patient searches. Before the campaign, the website generated only 220 organic clicks from 15.7K impressions, with a 1.4% CTR and an average position of 24.6. Important condition and treatment pages were not fully optimized around how patients actually search for care, such as back pain relief, knee pain treatment, spinal decompression, chiropractic care, neuropathy treatment, and non-surgical pain solutions in Hilton Head. The site also needed better topical authority, stronger internal linking, and clearer service-to-condition connections. The main challenge was to turn Fraum Center's real-world medical authority into stronger Google visibility, more qualified organic traffic, and more patient inquiries.

SEO Strategy & Execution

1
Completed a healthcare SEO audit across condition pages, treatment pages, provider pages, blog content, and local landing pages.
2
Improved keyword targeting for high-intent patient searches including back pain, knee pain, neck pain, neuropathy, spinal decompression, chiropractic care, and restorative medicine.
3
Rebuilt the content structure to connect patient conditions with relevant non-surgical treatment options.
4
Strengthened local relevance for Hilton Head Island and surrounding service areas.
5
Improved internal linking between condition pages, treatment pages, care team pages, FAQs, and conversion pages.
6
Optimized calls-to-action to help more organic visitors request consultations and contact the clinic.

AI SEO / GEO Implementation

Structured healthcare content around natural patient questions and symptom-based search intent.
Added FAQ-style content for common patient concerns related to knee pain, back pain, neck pain, shoulder pain, hip pain, neuropathy, and spinal decompression.
Improved entity signals around Fraum Center, Hilton Head Island, chiropractic care, restorative medicine, physician-led care, non-surgical pain relief, and patient wellness.
Optimized content for voice-style searches such as back pain doctor near me, knee pain treatment in Hilton Head, spinal decompression near me, and chiropractor in Hilton Head.

Technical SEO Improvements

Improved page structure with clearer H1, H2, FAQ, and treatment explanation sections.
Implemented LocalBusiness, MedicalClinic, Physician, Service, and FAQ schema where relevant.
Improved metadata for condition pages, treatment pages, and local healthcare search terms.
Strengthened internal linking from high-authority pages to important treatment and condition pages.
Reviewed indexability, crawl structure, duplicate content risks, and page-level SEO issues.
Improved mobile conversion paths with clearer appointment, call, and consultation CTAs.

Traffic Growth (Monthly)

Monthly Organic Traffic+120% Growth
Month 1Month 2Month 3Month 4Month 5Month 6
Start: 220 / moPeak: 2,465 / mo

Keyword Ranking Wins

KeywordPos.Vol / mo
chiropractor Hilton Head#2350
spinal decompression Hilton Head#3120
back pain treatment Hilton Head#4180
knee pain treatment Hilton Head#4150
neuropathy treatment Hilton Head#5110

The SEO campaign helped us improve visibility for the treatments and conditions our patients are actively searching for. We saw stronger organic traffic, better local visibility, and more qualified patient inquiries from Google.

C
Client Representative
Practice Team, Fraum Center
★★★★★

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