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Case Study · Cleaning

From Page 3 to Page 1 in 6 Months

How a complete Local SEO overhaul helped Fresh Start Facility Services improve organic visibility, attract more qualified visitors, and move important cleaning service keywords closer to Page 1.

2.1K
Total Clicks
in 6 months
82k
Impressions
organic search
14.8
Avg Position
was 29.6
+425%
Traffic Growth
organic traffic
Fresh Start Facility Services
Cleaning
IndustryCleaning
LocationUSA
Timeline6 Months
StatusCompleted
Search Console Data

Before & After Results

BEFORE
400
Monthly Clicks
33.3k
Impressions
1.2%
Click-Through Rate
35.2
Avg. Position
AFTER
2,100
Monthly Clicks
82k
Impressions
2.6%
Click-Through Rate
14.8
Avg. Position
Fresh Start Facility Services – Cleaning SEO Case Study
CleaningUSA

The Challenge

Fresh Start Facility Services had been operating for 2 years, providing commercial cleaning services for offices, warehouses, and medical facilities. The company had strong client relationships and positive feedback from existing customers, but its online presence was still very limited. Before the SEO campaign, the website had weak visibility in Google search, with an average position of 35.2. Most important keywords were ranking around Page 3 or Page 4, which made it difficult for new customers to find the business through organic search.The Google Business Profile was incomplete, the website lacked properly optimized service pages, and there were no strong location-based landing pages to capture high-intent local searches. Because of this, Fresh Start Facility Services was missing opportunities from people actively searching for commercial cleaning and facility cleaning services in their service area.

SEO Strategy & Execution

1
Full local SEO audit identifying 40+ technical and on-page issues
2
Google Business Profile optimization — categories, services, photos, posts
3
Created 8 service-specific pages (office cleaning, medical cleaning, etc.)
4
Built 5 location pages targeting nearby cities
5
Citation building across 40+ local directories with consistent NAP
6
Review generation system to grow GBP social proof
7
Internal linking architecture to distribute authority across all pages

AI SEO / GEO Implementation

NLP-optimized service descriptions targeting how customers actually search
AI-assisted FAQ sections targeting voice search and near-me queries
Entity SEO — strengthened brand entity in Google Knowledge Graph
Structured content for Google AI Overviews visibility
Schema markup: LocalBusiness, Service, FAQ, BreadcrumbList

Technical SEO Improvements

Fixed 400+ crawl errors and broken internal links
Improved Core Web Vitals — LCP from 4.8s to under 2.2s
Mobile responsiveness overhaul — 100% mobile-friendly pages
Canonical tags and duplicate content cleanup across service pages
Implemented hreflang and geo-targeting signals for local relevance

Traffic Growth (Monthly)

Monthly Organic Traffic2.1K Growth
JanFebMarAprMayJunJulAug
Start: 400 / moPeak: 2,100 / mo

Keyword Ranking Wins

KeywordPos.Vol / mo
commercial cleaning services near me#24,400
office cleaning company [city]#12,900
medical facility cleaning services#31,600
janitorial services for small business#22,200
warehouse cleaning services#11,300

Faisal completely transformed our online presence. We went from getting maybe one call a week from the web to now getting 8-10 qualified leads every week. The ROI has been incredible.

M
Mark D.
Owner, Fresh Start Facility Services
★★★★★

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